‘How do we get our values to come to life?’ It’s a question we have heard a lot recently. Clearly articulated corporate values became popular towards the end of the last century and now most organisations have a set of watchwords designed to guide their behaviour and inform their decisions.  Recently, we have been speaking with businesses looking to refresh and sometimes renew their values, perhaps as the organisation has grown and/or its market has shifted. This has prompted us to review what really makes values work for a business – what takes them from being a familiar, warmly regarded (or not) list of words to becoming a real strategic advantage which sets an organisation apart?

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